MemberPress Mailchimp

MemberPress Mailchimp is the official addon that connects the powerful membership plugin MemberPress with the renowned email marketing platform Mailchimp. Designed for WordPress site owners who manage subscriptions, online courses, private communities, or any membership-based business, this integration eliminates the friction between member management and email campaigns.

With this addon, every new member who registers on your site is automatically synced to your Mailchimp audience, without the need to manually export lists or duplicate data. The integration uses Mailchimp's API 3.0 and allows you to select the specific audience you want to associate with your members, keeping everything organized from a single dashboard.

One of the most powerful features is the use of custom merge tags per membership level. You can create specific tags for each plan (for example, Bronze, Silver, or Gold) and MemberPress will automatically update their value to active or inactive based on each member's subscription status. This allows you to build dynamic segments in Mailchimp that update in real time, ideal for sending targeted campaigns only to users who actually have active access to a specific level.

Additionally, the addon includes a global merge tag that acts as a general record of all site members, with support for opt-in checkboxes during registration. You can also send custom MemberPress fields to Mailchimp via a simple code filter, allowing you to enrich your contacts with additional information such as company, position, or other relevant data for your marketing strategy.

Configuration is simple and guided: you only need to enter your Mailchimp API key, select your audience, and define the merge tags. The addon installs directly from the MemberPress menu in your WordPress dashboard and is ready to use in just a few minutes. If you manage a membership site and want to leverage the full potential of email marketing to retain, recover subscribers, or promote new levels, this integration is the piece that connects your subscription business with your email campaigns.