The Gravity Forms Zoho CRM Add-On is the official Gravity Forms extension that directly connects your WordPress site's forms to your Zoho CRM account. It is designed for businesses that already use Zoho CRM as their customer relationship management platform and generate contacts, leads, or inquiries through forms on their website, completely eliminating manual data entry and errors associated with transferring information between systems.
With this add-on, every form submission automatically becomes a record in Zoho CRM. You can instantly create new contacts when someone completes a form on your site, update existing records by mapping form fields to corresponding Zoho fields, and generate actionable sales leads that are automatically assigned to Zoho contacts. Authentication is done via OAuth 2.0, ensuring a secure and reliable connection between both platforms.
One of the most powerful features is conditional logic, which allows you to send entries to Zoho CRM only when certain conditions are met. This gives you full control over which data is synced and which is not, avoiding unnecessary noise in your CRM. Additionally, you can connect multiple Zoho accounts if you manage data across different organizations, and field mapping is flexible and comprehensive, allowing you to assign each form field to the corresponding Zoho field.
The add-on also includes advanced capabilities such as creating dedicated opt-in forms that route contacts directly to specific mailing lists or sales workflows in Zoho. This is especially useful for targeted marketing campaigns and for building sophisticated sales pipelines directly from your website.
Whether you are just starting with email collection or need advanced CRM features, the Gravity Forms Zoho CRM Add-On scales with you. Every form submission becomes valuable data that your sales team can leverage immediately, without friction or intermediate steps.