YITH WooCommerce Frequently Bought Together

YITH WooCommerce Frequently Bought Together is a WordPress plugin designed for online stores looking to increase the average order value through an effective cross-selling strategy. This add-on displays a section of suggested products on each product page, offering your customers combinations of items that are actually purchased together, just like major marketplaces such as Amazon do.

Installation and configuration are simple: you can manually assign the complementary products you want to suggest for each item in your catalog, or automate recommendations based on categories, tags, or linked products as cross-selling. The plugin allows you to customize the section title, text, and colors of the add-to-cart button, as well as the total price label, so everything perfectly matches your brand's visual identity.

Among its most notable features is the ability to offer bundle discounts, which encourages customers to add more products to the cart at once. You can also choose the location of the section within the product page, the size of the suggested product images, and decide whether products appear pre-selected by default or not. The add-to-cart button allows you to add all suggested products quickly, with the option to redirect directly to checkout to speed up the purchase.

The plugin includes AJAX support, ensuring a smooth experience without page reloads, and is compatible with WooCommerce's import and export tool so you can efficiently manage your product grouping data. Additionally, if you use the YITH WooCommerce Wishlist plugin, you can display a carousel of linked products on the wishlist page, further expanding cross-selling opportunities.

This plugin is ideal for stores selling accessories, bundles, consumables, or any type of product used together. With YITH WooCommerce Frequently Bought Together, you can offer your customers relevant suggestions at the exact moment they are making a purchase decision, thereby increasing conversion and the average ticket of your online store.