WPForms MailerLite Addon

The WPForms MailerLite Addon is the official extension that connects the most popular form builder for WordPress with the MailerLite email marketing platform. It is designed for website owners, bloggers, entrepreneurs, and agencies who want to grow their subscriber list automatically without writing a single line of code.

With this addon, every time a visitor completes a form on your site and opts in to receive communications, their data is sent directly to your MailerLite account in the background. You can connect multiple MailerLite accounts to the same website or even to the same form, which is especially useful for agencies managing multiple clients or businesses with multiple brands.

The addon allows you to perform three main actions on your contacts: subscribe, unsubscribe, or delete subscribers directly from a WordPress form. Additionally, you can choose the subscription type (active, unconfirmed, or unsubscribed) and assign contacts to specific groups within MailerLite, making it easy to segment your audience.

One of its most powerful features is conditional logic, which allows you to automatically send subscribers to different groups or MailerLite accounts based on their form responses. For example, you can add a checkbox for users to decide if they want to receive your newsletter and only then send their data to the corresponding list.

It also includes the ability to map custom fields between your forms and MailerLite, so you can collect additional information such as name, company, or preferences and store it in the custom fields of your MailerLite account to gain deeper insight into your subscribers.

To get started, you can use the pre-built form templates from MailerLite included with WPForms, such as the newsletter subscription form, and publish them on your site in minutes. You can also add an opt-in field to existing forms without creating a new one.

The addon supports double opt-in, a recommended practice for GDPR compliance and other data protection regulations, as it ensures subscribers confirm their subscription before being added to your list.

In summary, the WPForms MailerLite Addon is the ideal solution for those who already use MailerLite as their email marketing platform and want to integrate it natively with their WordPress forms, fully automating the growth of their contact list.