The WPForms Mailchimp Addon is the official extension of the popular WPForms form plugin that connects your WordPress forms directly to your Mailchimp account. Designed for those looking to grow their email list automatically and without complications, this addon completely eliminates the need for manual processes or programming knowledge.
With this addon, every form submission can become a new subscriber to your Mailchimp audience. From the WPForms form builder, you can connect your account via an API key, select the target audience or list, and define exactly what action will be executed when the form is submitted: subscribe, unsubscribe, archive, permanently delete, or log an event. This flexibility allows you to manage your contacts with total control.
The addon includes advanced features such as double opt-in to verify subscriptions, the ability to mark subscribers as VIP, updating existing contact profiles, and creating custom Mailchimp fields. Additionally, you can map your form fields to Mailchimp custom fields using Smart Tags, enriching your subscribers' profiles with valuable information.
List segmentation is another major benefit. You can assign tags to contacts based on the options selected in the form, allowing you to build hyper-segmented email lists and much more effective email marketing campaigns. The built-in conditional logic lets you process connections only when certain conditions are met, such as checking a consent box.
With over 2,100 form templates available in WPForms, you can create newsletter subscription forms, contact forms, quote requests, and any other type of form in minutes. All with an intuitive drag-and-drop builder, without writing a single line of code.