WPForms HubSpot Addon

The WPForms HubSpot Addon is the official extension that connects WordPress forms created with WPForms directly to your HubSpot CRM account. Developed by the WPForms team, this addon eliminates the need to manually copy and paste each lead into your CRM, fully automating the flow of lead capture and contact management from your website.

This addon is designed for agencies, freelancers, marketing teams, and business owners who use WPForms to capture leads and need that information to reach HubSpot immediately and in an organized manner. With simple setup from the WordPress dashboard, you can connect your HubSpot account without needing to search for API keys or write a single line of code.

Once connected, the addon lets you configure specific actions for each form: create or update contacts, delete contacts, connect or disconnect companies. You can assign each new contact to a team member directly from the form builder, and the responsible person will receive an email notification when a lead arrives in HubSpot. Additionally, it includes support for Smart Tags, allowing you to add custom notes to each contact record dynamically.

The integration also offers complete custom field mapping. Any field in your form can be linked to a HubSpot custom property, both standard properties and those you have created to suit your business. This ensures that every piece of data captured on your website arrives perfectly organized in your CRM.

One of the most powerful features is intelligent conditional logic. You can define specific criteria to decide which form submissions should create a contact in HubSpot and which should not. For example, only create a contact if the user checks certain checkboxes. This keeps your CRM clean and free of unqualified leads.

The data transfer process runs in the background without slowing down your website. Everything happens transparently for the user submitting the form, while your sales team receives leads instantly in HubSpot.

• Direct connection between WPForms and HubSpot CRM without code or third-party integrations
• Configurable actions: create/update contacts, delete contacts, connect and disconnect companies
• Contact assignment to team members with automatic email notification
• Custom field mapping to HubSpot properties, including custom ones
• Conditional logic to filter which leads are sent to the CRM
• Support for multiple HubSpot accounts
• Background data transfer without affecting site performance