WooCommerce Reward Points is a WordPress plugin designed to help you increase sales from your most loyal customers by implementing a simple yet powerful loyalty program based on reward points. It is aimed at WooCommerce store owners who want to encourage repeat purchases, improve customer retention, and increase customer lifetime value through proven neuromarketing strategies.
The plugin allows your customers to earn points for multiple actions within your store, such as making purchases, registering on your site, leaving product reviews, reaching specific spending thresholds, accumulating a certain number of points, and even celebrating their birthday. When customers accumulate enough points, they can redeem them for discounts and rewards directly in the cart or at checkout, creating a continuous reward cycle that fosters loyalty.
Among its most notable features are the configuration of custom conversion rates (how many points are earned per monetary unit spent), the assignment of points per product, category, or globally, and the possibility of setting a maximum redeemable discount amount. Administrators can manually manage user points, view the complete points history, filter the points log by event type or by month, and apply points to orders placed before the plugin was installed.
The plugin also offers customizable point badges on your store's products to show how many points the customer can earn with each purchase, as well as the display of points in order details and confirmation emails. It includes automatic email notifications when a customer's points are updated, and allows you to edit all labels and messages shown to users to adapt them to your brand.