Role Based Pricing for WooCommerce

Role Based Pricing for WooCommerce is a lightweight and powerful plugin designed for online stores that need to display different prices depending on the type of logged-in user. It allows you to define amounts and price rules by WordPress and WooCommerce role, so wholesale customers, distributors, or collaborators see different conditions than the general public. It is especially useful when the pricing structure becomes complex and a single price per product is no longer enough.

The plugin allows you to set custom discount rules for any user role, including unregistered visitors. You can hide the price or show a custom message, as well as automatically hide the add-to-cart button or even remove the product from view for certain roles. It also includes the ability to create new user roles directly from the settings, without the need for additional plugins.

Among its features, global and product-specific settings stand out, giving you total control over each item in your catalog. You can apply discounts across multiple categories and product types, with full support for simple, variable, and grouped products. This makes it a flexible solution for both small stores and extensive catalogs with complex pricing structures.

The plugin is compatible with modern block themes and popular themes like Avada, Astra, Bricks, and Divi, ensuring smooth integration with most current WordPress setups. Additionally, it is translation-ready via plugins like Loco Translate or TranslatePress, allowing your store to offer customized prices in multiple languages without complications.

With a focus on speed and performance, Role Based Pricing for WooCommerce avoids unnecessary features that could slow down your site. Its simple interface lets you manage all role-based discounts from one place, saving time and simplifying your store's administration. Ideal for accessory stores, restaurants, or any WooCommerce business looking to increase conversions by offering differentiated prices to different customer segments.