Prices By User Role for WooCommerce is a powerful plugin designed for online stores that need to apply custom prices based on each user's role. Ideal for B2B stores, wholesalers, retailers, and membership sites, this solution allows you to set unique prices for different customer groups without writing a single line of code.
With this plugin, administrators can assign fixed prices or apply percentage discounts and surcharges to specific roles such as wholesalers, VIP customers, subscribers, or any custom role created in WordPress. Each user will automatically see the price that corresponds to them upon logging in, ensuring a personalized and consistent shopping experience throughout the store.
Among its most notable features are the ability to hide prices for unregistered users or specific roles, replace the price with custom messages like "Contact for price," and display dynamic discount or surcharge tables on shop, product, and archive pages. It also allows you to configure specific pricing rules for products on sale or at regular price, as well as price overrides for individual products.
The plugin offers pricing rules by product categories, allowing you to apply unique adjustments to entire collections with priority control for complex strategies. Additionally, it is compatible with the WooCommerce REST API and supports translation via WPML, making it easy to use in multilingual stores.
Configuration is simple and intuitive: from the WooCommerce dashboard, the administrator can manage all price-by-role settings in one place. This saves valuable time and eliminates the need to edit each product individually when applying a global pricing strategy.
In summary, Prices By User Role for WooCommerce is the ultimate tool to optimize the pricing strategy of any WooCommerce store, allowing you to offer differentiated prices, increase conversions, and improve customer satisfaction with efficient and flexible management.