MSRP Pricing

MSRP Pricing is an official WooCommerce extension designed for stores that need to display the Manufacturer's Suggested Retail Price (MSRP) or Recommended Retail Price (RRP) alongside the actual price of each product. This tool solves a fundamental e-commerce problem: clearly and transparently communicating an item's reference value and the real discount customers get when purchasing from your store.

The extension is intended for businesses working with brands, distributors, and catalogs where the recommended retail price is a decisive factor in the purchase. By showing the struck-through MSRP next to the sale price, customers immediately perceive the savings, which builds trust, reinforces the perception of value, and increases the likelihood of conversion without needing to apply aggressive discounts.

With MSRP Pricing, you can record the suggested price directly on each product's page, both at the product level and for individual variations. The plugin offers total control over presentation: you can choose whether to show the MSRP always, only when it differs from the standard price, or never. You can also customize the label (MSRP, RRP, or your own text), the visual format (bold, italic, strikethrough, underline), and the position on the product page.

One of the most valuable features is automatic savings calculation. The plugin can show how much the customer saves, either as a monetary amount ("You save $5.00") or as a percentage ("You save 25%"), turning each product page into a compelling sales argument.

Administrative management is also optimized: you can view MSRP prices in the product list in the dashboard, edit them via quick edit and bulk edit, and even import or export them using WooCommerce's built-in CSV system. Additionally, it includes a shortcode [product_msrp_info] and template functions so you can display MSRP information anywhere on your site.

For developers, the plugin offers total flexibility: WooCommerce hooks allow you to reorder the MSRP position on the page, and dedicated CSS classes make it easy to customize the style without touching the plugin's code.

In short, MSRP Pricing is the ideal solution for any WooCommerce store that wants to highlight the real value of its products, increase transparency with customers, and boost sales by showing savings clearly and professionally.