Gravity Forms - SuiteCRM Integration is a WordPress plugin that connects forms created with Gravity Forms directly to SuiteCRM, the open-source customer relationship management system. Its purpose is to eliminate manual data entry and ensure that every form submission automatically becomes a record in the CRM, whether as a lead, contact, or case.
This plugin acts as a bidirectional bridge between your website and SuiteCRM. By integrating a Gravity Forms form with a SuiteCRM module, each new submission can create or update records automatically. This is especially valuable for agencies, consultancies, B2B service providers, and online stores that need to centralize customer information and maintain organized business tracking.
Among its main features, field mapping stands out, allowing you to link each Gravity Forms form field to the corresponding SuiteCRM fields, including custom fields such as phone, dropdown lists, multi-select, dates, emails, and text. It also offers the option to choose between creating a new record or creating and updating existing records, which helps keep the database clean and free of duplicates.
The plugin supports Gravity Forms file uploads, automatically uploading them as notes within SuiteCRM, and allows assigning records to specific users via the "Assigned to" relationship field. Additionally, it includes a SuiteCRM API error log panel and the ability to send email notifications when integration errors occur, ensuring the administrator is always informed.
Configuration is flexible: you can integrate an unlimited number of forms and decide which ones connect to the CRM. SuiteCRM module fields appear alphabetically sorted for easy selection. This allows you to adapt the integration to different internal processes, whether for lead generation, contact management, quote requests, technical support, or event registration.
For sales, marketing, and customer support teams, this tool reduces repetitive tasks, minimizes data entry errors, and provides a complete view of the user journey within the sales funnel. Each submitted form becomes structured data ready to work with inside SuiteCRM, allowing you to segment, prioritize, and follow up on each opportunity from a single place.