Gravity Forms iContact Add-On

The Gravity Forms iContact Add-On is an official Gravity Forms extension that directly connects your WordPress site's forms to your iContact account, the email marketing platform. Every time a visitor completes a connected form, their data is automatically sent to the subscriber list you've configured, completely eliminating the need to export CSV files, manually copy data, or manage records in parallel systems.

This add-on is designed for businesses, agencies, online stores, and projects that use iContact as their email marketing tool and need leads captured in their forms to flow consistently into their contact lists. It's ideal for landing pages, contact forms, quote requests, event registrations, resource download forms, and any lead capture flow where automation makes a difference.

Setup is simple and managed from the WordPress dashboard. After installing the add-on, you enter your iContact account details and create a feed to link each form to a specific list. During this process, you can map form fields to iContact fields, giving you full control over how each subscriber's information is stored.

Key features include:

• Direct integration: every form submission is automatically recorded in your iContact account without manual intervention.
• Custom field mapping: link any field from your Gravity Forms forms to corresponding fields in iContact, including custom fields.
• Multiple list support: assign different forms to different iContact lists to segment your audience based on lead source.
• Conditional logic: use Gravity Forms' conditional logic functionality to control which submissions are sent to iContact, based on custom conditions like form content.
• Double opt-in: support for subscription confirmation, helping you comply with email marketing best practices and data protection regulations.

The add-on significantly reduces human error and time spent on repetitive administrative tasks. Marketing teams can trust that every lead captured on the website will correctly reach the right list, maintaining clean, up-to-date, and well-segmented databases for more effective campaigns.

If your strategy combines lead generation on WordPress with campaign management in iContact, this add-on is the piece that seamlessly and reliably bridges both worlds.