Gravity Forms Google Analytics Add-On

The Gravity Forms Google Analytics Add-On is the official Gravity Forms extension that directly connects your form submissions to Google Analytics, allowing you to accurately measure which forms convert, which campaigns generate leads, and where users drop off in the funnel. It is designed for WordPress sites that rely on forms to generate leads, bookings, quotes, or sales, and that need reliable data without relying on manual and fragile tracking setups.

With this add-on, every form submission is automatically recorded as an event in your Google Analytics account. You can monitor newsletter form conversions, payment completions, new subscriptions, survey submissions, and much more, all from your Analytics dashboard. It also includes tracking of pagination events in multi-page forms, allowing you to identify exactly where users abandon a long form and optimize its structure to improve completion rates.

The add-on offers three flexible connection types: Google Measurement Protocol (the recommended option for its reliability and security), direct connection to Google Analytics, and Google Tag Manager for those who already use GTM on their site and need support for Google Analytics 4. This flexibility allows you to choose the method that best fits your existing infrastructure.

Key features include:

• Automatic tracking of form submissions as conversion events in Google Analytics.
• Analysis of pagination events in multi-page forms to detect drop-off points.
• Support for Google Analytics 4 via Google Tag Manager.
• Feed configuration with conditional logic to control which submissions are recorded.
• Custom event parameters to get more detailed data from each form.
• Integration with payment forms to track dynamic transaction values.

Installation and setup are simple: install it from the Gravity Forms add-on browser, connect your Google Analytics account, and configure feeds per form. No advanced technical knowledge or custom code is required. For those managing sites with multiple conversion-oriented forms, this add-on turns Analytics data into actionable insights to continuously improve the performance of each form and maximize business results.