GoldSmith is a WordPress theme specifically designed for jewelry and watch stores that sell online with WooCommerce. Created by Ninetheme, this theme is intended for businesses that need to present high-value pieces —gold, silver, diamonds, and gems— with an elegant aesthetic, careful photography, and navigation that conveys trust and sophistication from the very first moment.
The theme integrates the Elementor page builder, allowing you to create unlimited layouts with more than 60 widgets and a precise grid control system across all pages, posts, and custom content types. You don't need programming knowledge to customize every section of your store: from the homepage to product pages, including the blog and internal pages like 404, search, or archives.
Among its most notable features are the variation selectors for metals and gems, which allow customers to choose between different finishes and stones directly from the product page. It also includes AJAX quick view, wishlist, catalog mode, gallery with image zoom, size guide, and fully customizable product pages. These tools are essential for an online jewelry store, where visual detail and clarity in purchase options make the difference between a sale and cart abandonment.
The theme options panel, built on Redux Framework, allows you to control the preloader, logo, menus, colors, general layout, footer, and internal page structures. Additionally, ACF integration facilitates page-specific definitions, such as unique menus or custom background images, and the ability to apply custom CSS code in header and footer areas.
GoldSmith includes support for Revolution Slider, unlimited Google Webfonts typography, Font Awesome icons, and Lottie animations. The theme is optimized for SEO and loading speed, with clean, validated code that passes PageSpeed and Pingdom performance tests. It is fully responsive and focused on the mobile experience, which is essential for capturing shoppers browsing from their phones.
If your online jewelry store looks generic, confusing, or not elegant enough, GoldSmith helps you organize the catalog, improve brand perception, and facilitate purchasing from the first click. Install the first demo and start selling, or transfer all your brand's content to this theme in minutes.