GeoDirectory Google Analytics

GeoDirectory Google Analytics is an official WordPress extension designed specifically for sites built with GeoDirectory, the popular local directory plugin. Its purpose is to connect your site to Google Analytics 4 and display traffic statistics directly on each listing's detail pages, offering a clear and actionable view of the performance of each registered business or place.

This tool is intended for commercial directory administrators, local business portals, city guides, and any project that relies on geolocated listings. With it, both the site administrator and the owners of each listing can access essential metrics without leaving the frontend, facilitating data-driven decision-making.

The add-on adds a widget, Gutenberg block, or shortcode that can be placed on any page, post, custom content type, BuddyPress profile, or UsersWP profile. The administrator decides who can view the statistics: only administrators, authors, registered users, or all visitors, including unregistered ones. This allows, for example, each listing owner to see the metrics of their own business, or blog authors to check the performance of their posts.

Its standout features include real-time active user counting, animated charts comparing the last week versus the previous one, annual comparisons, and maps and lists of visitors' countries and cities of origin. Everything loads via AJAX, so there is no need to reload the page to view different metrics. Additionally, its secure API ensures a reliable connection to Google Analytics 4.

The extension also integrates with GeoDirectory's Pricing Manager add-on, allowing access to statistics to be activated as a premium feature within paid packages. This way, administrators can offer Google Analytics access as an added value for listing owners on higher plans.

In summary, GeoDirectory Google Analytics turns browsing data into useful and accessible information, empowering both administrators and listing owners to better understand visitor behavior and optimize their content and promotion strategies.