Easy Digital Downloads ConvertKit is an official extension that connects your WordPress digital products store with the ConvertKit email marketing platform. It is designed for entrepreneurs, content creators, and businesses that sell ebooks, online courses, memberships, software, or other downloadable files via Easy Digital Downloads, and that need to automate subscriber capture and segmentation without manual intervention.
The integration allows each buyer to join your mailing list directly from the checkout page, with a customizable subscription checkbox displayed during checkout. Additionally, you can assign specific ConvertKit forms to each individual product, so that someone who buys a course receives a different email sequence than someone who purchases an ebook or a membership. This product-based segmentation is key to sending relevant campaigns and increasing the conversion rate of your recurring sales.
The extension also includes support for ConvertKit tags, allowing you to automatically classify your customers based on what they purchase and trigger advanced automations within your ConvertKit account. Setting everything up is very simple: you only need to enter your API Key and Secret Key from the Easy Digital Downloads settings panel, and the plugin takes care of syncing the forms and tags available in your account.
Its main benefits include:
If you sell digital products and want every purchase to feed your email marketing strategy in an organized and automatic way, this extension is the piece that connects your store to your communication funnel.