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Conversion Goals Tracking for AMP is a specialized WordPress extension that allows you to measure and record conversion goals on accelerated pages (AMP). Developed as a complement to the AMP ecosystem for WordPress, this solution solves one of the most common problems on sites with accelerated pages: the loss of conversion data when standard tracking scripts do not run correctly in the AMP environment.
The plugin is aimed at online store owners, digital marketing specialists, analysts, and project managers who rely on accurate data to make decisions. If your site uses AMP pages and you notice that clicks on buttons, form submissions, or purchases are not being recorded properly in Google Analytics, this extension closes that measurement gap immediately.
Among its main features, it highlights click tracking on links and buttons, as well as recording form submissions, both globally and for specific forms. You can configure multiple conversion events, assign custom categories and actions, and link them directly to the goals defined in Google Analytics. This allows you to monitor campaigns, sales funnels, and strategic actions without losing the performance that characterizes AMP pages.
Configuration is simple and does not require programming knowledge. From the AMP options panel in WordPress, you enable conversion tracking and add the desired tracking rules. The generated code is lightweight and optimized, keeping AMP validation clean and error-free, ensuring that pages continue to load at maximum speed.
The extension is compatible with Google Analytics and integrates naturally with the existing measurement flow, reducing discrepancies between the AMP and non-AMP versions of the site. It is ideal for lead generation projects, e-commerce stores, membership sites, and landing pages that rely on forms, registrations, and strategic clicks as key performance metrics.
With Conversion Goals Tracking for AMP, every important action taken by visitors on your accelerated pages is accurately recorded, allowing you to optimize campaigns, attribute conversions correctly, and make decisions based on real data rather than assumptions.