Aurum - Minimalist Shopping Theme

Aurum is a WordPress theme designed specifically for online stores seeking a minimalist and elegant approach. Developed by the Laborator studio, this theme is intended for boutiques, bookstores, tech stores, jewelry shops, and any type of e-commerce that wants to put its products at the center of attention, without visual distractions competing with what really matters: your photos and your catalog.

The theme integrates natively with WooCommerce, allowing you to manage your store efficiently from the WordPress dashboard. It includes advanced features such as AJAX shopping cart, catalog mode, product filtering, customizable hover effects in the shop, and support for wishlists via YITH Wishlist. All with optimized performance and ultra-fast loading, key factors for improving user experience and search engine positioning.

Aurum offers four different header types, a layout builder with more than 55 custom elements, and compatibility with WPBakery Page Builder, which is included in the package. It also incorporates Revolution Slider and Layer Slider to create stunning visual presentations without needing technical knowledge. The theme is fully responsive and retina-ready, ensuring a flawless experience on any device.

For international projects, Aurum is compatible with WPML, making it easy to create multilingual stores. It also includes a child theme, Google Fonts, sticky menus, mega menus with UberMenu support, blog pages with two different styles, testimonials, call-to-action banners, product carousels, and a FAQ page. The options panel allows you to customize colors, fonts, and styles, and even write custom CSS, LESS, or SASS for each screen size.

With semantic HTML5 code optimized for SEO, Aurum is a solid choice both for entrepreneurs starting their first online store and for established brands looking to refresh their digital presence with a clean, professional, conversion-oriented aesthetic.