Premium
Advanced Custom Fields Pro is the premium edition of the most widely used plugin by WordPress developers to manage custom fields in a structured and professional way. Developed by WP Engine, this plugin allows you to take full control of WordPress editing screens and model your site's content with a flexibility that the native editor does not offer.
ACF Pro is aimed at developers, agencies, and content creators who need to go beyond standard WordPress fields (title, editor, featured image). With its intuitive field builder, you can add more than 30 field types —text, image, gallery, file, link, post object, taxonomy, user, date picker, color, Google Maps, and oEmbed, among others— to any content type: posts, pages, users, taxonomy terms, media, and even custom options pages.
The Pro version incorporates advanced features that make a difference in professional projects. The Repeater field allows you to create repeatable lists of subfields, ideal for testimonials, team members, or pricing. The Flexible Content field turns each post into a mini page builder where the editor chooses from multiple predefined layouts. The Clone field allows you to reuse field groups in different contexts without duplicating code. The gallery facilitates the management of multiple images, and options pages offer a centralized panel to configure global content such as headers, footers, or contact data.
Additionally, ACF Pro includes the ACF Blocks module, which allows you to register native Gutenberg blocks from PHP without writing complex JavaScript, and the custom content types and taxonomies modules, which allow you to register CPTs and taxonomies from a visual interface instead of code. Location rules and conditional logic ensure that each field appears exactly where it belongs, improving the editing experience for clients and content teams.
With developer-friendly functions like get_field() and the_field(), a robust API, and an extensible hooks system, ACF Pro integrates naturally with the main page builders and themes in the WordPress ecosystem. It is the reference tool for building dynamic, scalable, and easy-to-maintain websites, where structured content is the foundation of a quality digital experience.